A members-only club for action-taking business owners who don't want to do it alone.

Besties HQ is a small business mastermind that opens twice per year. You will set your business goals, identify the numbers to get you there; and track, discuss, and adjust your plan over the next 12 months — with the accountability and community to actually follow through.

You know the saying — you're only as good as the company you keep?

But unfortunately your friends and family just don’t get what you do or seem to care enough to even try. And your current company is just you, your pet, your coffee mug, and your AI sounding board that you’re probably leaning on a bit too much.

Every decision in your business lands on you and only you, like what to sell and when, how to price it, to whom, and how to get your people the best results.

That's the gap Besties HQ is built to close.

WTF IS A MASTERMIND

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WTF IS A MASTERMIND -

In Besties HQ, you are assigned to a mastermind group, which we call your “Boardroom.”

It’s like your very own board of advisors. You get your turn receiving guidance and then return the favor.

A business mastermind, traditionally (and according to Google) is a small group of entrepreneurs or leaders who meet regularly to share advice, solve problems, and hold each other accountable.

how it works.

Let your best ideas come full circle. I just take a simple process and a great community.

PEER ADVISORY:

Members act as a board of directors for one another, offering honest feedback and sharing real-world experience.

HOT SEATS:

Each person shares a current challenge or goal, and the rest of the group offers solutions and ideas and gives their undivided attention for 15 minutes.

REGULAR MEETINGS:

Groups typically meet weekly, bi-weekly, or monthly, either online or in person. Ours will meet once per month on zoom along with a regular group chat and (possibly) and optional annual in person retreat.

CONFIDENTIALITY:

Members share honest struggles because private details stay within the group.

WHY WE’RE DIFFERENT:

Most masterminds gate the door with revenue minimums or a who-do-you-know application process. Besties HQ is our own version of a members only club, a virtual one, where the exclusivity isn’t about who you know or how much you make.

It isn’t
  • Group coaching with one figurehead
  • An online course or workshop
  • A networking event where you pitch your services
  • A casual, unstructured chat
It is
  • Peer accountability
  • Community that actually shows up
  • Just a little bit of structure

We include a few short lessons on our goal-setting and data-tracking process, but the focus is on accountability and community.

ARE YOU IN?

If you’re on board with our version of a mastermind, check the boxes:

Then you’re exactly the type of bestie we want in this club.

JOIN THE HEADQUARTERS

MEET YOUR BESTIES

Once, at the start

The Kickoff

01

Goal Setting

First we look at your long-term vision to set your 1-year goal, then break that into quarterly objectives. This happens in a kickoff workshop with our team.

02

KPI Identification

You decide which handful of data points you need to track your progress toward those objectives.

Every month, all year

The Monthly Loop

03

The Reports

Complete your Profit Report to track your numbers and KPIs, reflect on your progress, and pick your next Boardroom hot seat question.

04

Boardroom Meetings

Meet with your Boardroom and get 15 minutes to share a question, problem, or idea with your group for feedback.

×12repeat

how it works:

When you join HQ, you’ll be assigned to your very own “Boardroom” because we all need a panel of experts that dedicate time each month to our own biggest business questions. Your Boardroom is your mastermind group/pod.

We match Boardrooms by:

  • revenue stage assuming folks at similar revenue levels are facing similar challenges and have similar experiences and expertise to help one another.

  • service category: while we want to match service providers with service providers and thought leaders with thought leaders, we also want diversity of businesses in the room as there’s value in perspectives outside your niche industry. In other words, your Boardroom will not be a group of direct competitors.

Your Boardroom meets monthly, led by someone from our team, implementing our Profit Rx framework along with a predictable, monthly structure.

communication:

You have two points of access to your besties outside your monthly Boardroom call.

  1. Connect with your Boardroom peers in a small moderated Voxer group.

  2. Connect with folks outside your own Boardroom in our “Water Cooler” online community.

THE REPORTS:

Here’s what one year inside Besties HQ looks like. Every mark is a check-in — so nothing slips for long.

JanFebMarAprMayJunJulAugSepOctNovDec
52× a year

Finance Friday

A short weekly check-in, so your numbers never go more than a week without a quick look.

12× a year

Monthly Profit Report

Report your revenue, expenses, profit, and progress toward your goals, a few journaling prompts, and the hot seat topic you’re bringing to your next Boardroom call.

4× a year

Quarterly Review

A bigger-picture check on whether your 1-year goal, broken into quarters, is still on track — or if it needs to be recalibrated.

Q1Q2Q3Q4
1× a year

Annual Goal Planning

Where you revisit your 10-year vision and 3-year picture and reset your 1-year goal for the year ahead.

Reset

DO YOU HAVE TO DO THEM:

On our first launch of Besties HQ, I heard from (mostly newer business owners) “this is the exact type of accountability I need.” Simultaneously, I heard (mostly from our multi-six figure business owners) “Do I have to do this? I already review my numbers regularly and have an accountant, bookkeeper, and a CFO.”

The short answer is this:

  1. Only the monthly profit report is required. You must do it prior to your monthly boardroom call.

  2. If, and only if, you have your own process to track and review your finances, you may leave the reporting questions blank on your profit report and just answer the prompts that identify your question for the Boardroom that month.

  3. The other reports are highly encouraged to get the most out of Besties HQ.

To answer the second most frequently asked question: Your profit reports are confidential. Only members of our team have access to them.

set your goal:

Besties HQ doesn't hand you a fixed outcome to chase. Some members are working toward their first sale. Some are trying to hit $30k. Some are already past $500k and want to build a business that actually works for their life instead of running them into the ground. You might want to increase the conversion rate of your biggest offer, find a new offer to bring in consistent monthly revenue, build out your team of employees, or find a way to work less and earn the same.

Regardless, the program adapts to YOUR goal.You just need to set one that’s measurable and trackable. And the system helps you draft your own blueprint.

rad reviews from cool people

rad reviews from cool people

“VERY COOL TESTIMONIAL COMING SOON.”

We just wrapped the first launch of Besties HQ and welcomed 38 founding members. We will have testimonials coming soon.

-BRADEN - FOUNDER OF BESTIES HQ

OUR COMMITMENT TO YOU

  • We'll match your Boardroom thoughtfully, so you have a solid group

  • Someone from our team will be in every Boardroom call and in the Water Cooler daily

  • You'll get a quarterly live workshop to help you make progress

  • We'll keep the accountability structure simple enough that you'll actually use it

the bestie oaths of membership

YOUR COMMITMENT TO US

  • We'll match your Boardroom thoughtfully, so you have a solid group

  • Someone from our team will be in every Boardroom call and in the Water Cooler daily

  • You'll get a quarterly live workshop to help you make progress

  • We'll keep the accountability structure simple enough that you'll actually use it

NEXT STEPS WHEN YOU JOIN:

  1. You join — $1,500, no tiers, no revenue minimum

  2. You get matched into a Boardroom pod by revenue stage and industry

  3. You start your cadence — weekly Finance Friday, monthly Profit Report, monthly Boardroom call, ongoing voxer and Water Cooler community support

  4. Quarterly, you get a live workshop from Braden and a check-in on your goal